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Read soon →● Tokyo Innovation Studio — 35.35°N
TOIN 3535
FUTURE CRAFT
We are TOIN3535 — a hybrid lab where Japanese precision meets wild creativity. Branding, websites, IoT, spaces and cultural experiments. From Shibuya to the world.
LIVE FROM TOKYO
Shibuya Lab — 35.6595°N
01 — About TOIN3535
WE BLEND WABI-SABI WITH WI-FI.
TOIN3535 was born in 2016 in a tiny 35m² room at 35.35° — hence the name. Today we are 32 designers, engineers, architects and storytellers. Our mission: make technology feel human, warm and poetic.
We don't chase trends. We build timeless systems: identities that last decades, websites that convert, devices that sense the city, spaces where people want to stay. Every project starts with field research in Tokyo streets and ends with pixel-perfect engineering.
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/ VALUE 01
Precision Obsession
1px matters. 1ms matters. We test on 40 devices, print on real paper, walk through real spaces before launch.
/ VALUE 02
Tokyo Street Insight
Konbini UX, izakaya warmth, Shinkansen speed — we translate everyday Japan into global design language.
/ VALUE 03
Future Proof
AI-ready, headless, modular, sustainable. We build systems your team can grow for 10 years, not 10 months.
2016 — Room 3535
Two friends, one MacBook, first logo for a ramen shop in Koenji.
Two friends, one MacBook, first logo for a ramen shop in Koenji.
2019 — Lab Opens
Shibuya studio + hardware corner. First IoT award for air-quality sensor network.
Shibuya studio + hardware corner. First IoT award for air-quality sensor network.
2023 — 200 Projects
From sake brands to fintech apps. Team grows to 28, second base in Osaka.
From sake brands to fintech apps. Team grows to 28, second base in Osaka.
2026 — TOIN3535 v3
AI prototyping unit, gallery space, residency for young creators. You are here.
AI prototyping unit, gallery space, residency for young creators. You are here.
02 — What We Do
SERVICES FOR BOLD BRANDS
Six core practices, one integrated team. Pick one sprint or full journey from naming to launch day and beyond.
01
Brand Identity & Naming
Logo systems, verbal identity, guidelines, packaging. From ramen to robots — memorable and ownable.
from ¥480k • 3 weeks
02
Web Design & Development
Awwwards-level sites, e-commerce, headless CMS, SEO, 95+ PageSpeed. PHP, Next.js, motion, 3D.
from ¥680k • 4 weeks
03
Product & App UI/UX
Research, flows, DS, prototypes, usability tests. Apps people open daily, not delete.
from ¥890k • 6 weeks
04
IoT & Hardware Prototyping
Sensors, ESP32, Raspberry Pi, dashboards. Smart offices, stores and city experiments.
from ¥1.2M • 8 weeks
05
Spatial & Exhibition
Pop-ups, offices, galleries, wayfinding. Light, sound and scent as interface.
custom • on request
06
AI & Creative R&D
LLM integrations, generative visuals, automation sprints. 2-week experiments with ROI.
from ¥380k • 2 weeks
03 — Selected Works 2024-2026
WORK THAT TALKS
BrandingPackaging
Kamosu Sake — Rebirth
150-year brewery, new global face. +212% export in 1 year.
ProductFintech
PayHana Dashboard
Neobank for creators. 4.9★, 120k users in 8 months.
IoTCity
Shibuya Air Grid
48 sensors, live map, policy change. Good Design Award 2025.
E-commerceWeb
WABI Store — Mode
Headless fashion shop. 3.4x conversion, 0.8s load.
SpatialInterior
Kissaten 3535 Café
Our own lab café. 40 seats, vinyl, kissaten soul + fiber.
AIExhibition
Ghosts of Tokyo — AI Show
12k visitors, generative ukiyo-e, sold out in 3 days.
04 — How We Work
FROM CHAOS TO 3535 PIXEL PRECISION
Transparent sprints, weekly demos, no black box. You see Figma, code and hardware live from day 3.
WEEK 1 — Dive
Interviews, audit, analytics, street research. We map jobs, pains and wow-moments.
WEEK 2-3 — Prototype
Moodboards → wireframes → clickable demo + copy. Test with 5 real users.
WEEK 4-5 — Craft
Visual system, motion, code, hardware assembly. Daily builds, performance budget.
WEEK 6 — Launch & Learn
SEO, analytics, training, 30-day support. Then scale: content, features, city rollout.
Free 30-min audit
Send your link. We'll record a video with 5 quick wins for design, speed and SEO.
Get Audit05 — The Humans
SMALL TEAM, BIG ENERGY
No account managers maze — you talk directly to makers. Core crew of 12, extended family of 32.
Akira Toin
Founder / Creative Direction. Ex-Sony, tea master.
Yuki Mori
Head of Design. Type nerd, 8 awards.
Ken Sato
Tech Lead. Ships fast, sleeps faster.
Mia Tanaka
Strategy & Culture. City walker.
★★★★★
"TOIN3535 rebuilt our store in 5 weeks. Conversion tripled. They feel like co-founders, not vendors."
— R. Hasegawa, WABI Store★★★★★
"The IoT grid changed how Shibuya thinks about air. Precise, poetic, on time."
— City Lab Officer★★★★★
"Best branding sprint we've had. Two weeks, bold naming, packaging that flies off shelves."
— Kamosu Brewery06 — Pricing & Questions
HONEST PRICING
SPRINT
¥380k
2-week experiment. Perfect to test us.
- Landing or prototype
- Copy + visuals
- 1 revision round
- Loom walkthrough
STUDIO — POPULAR
¥890k
Full brand + site in 6 weeks.
- Identity + guidelines
- Custom website + CMS
- SEO + analytics
- 30-day support
- Priority Slack
LAB PARTNER
¥280k/mo
Monthly design + tech team.
- Unlimited requests
- Weekly releases
- IoT / AI included
- Pause anytime
What is TOIN3535?
Tokyo-based innovation studio at the cross of design, technology and craft. 32 people, Shibuya lab, working worldwide since 2016.
How fast can we start?
Discovery call within 48h, kickoff in 7-10 days. Sprints start every Monday.
Do you work in English?
Yes. All docs, Figma and code in English. Japanese, English and French spoken in the studio.
Who owns the code and design?
You do. Full IP transfer, source files, CMS training and docs on handover.
Do you provide SEO and analytics?
Every site ships with technical SEO, Schema.org, sitemap, OG images and GA4 + Search Console setup.
Can you redesign our old site?
Absolutely. We audit, keep what works, rebuild what blocks growth. No template lock-in.
07 — Journal / News
FRESH FROM THE LAB
Notes on design, Tokyo, tech and craft. Click any card to open full story.
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Read soon →08 — Contact
LET'S MAKE 3535 MAGIC
Tell us about your dream: brand, site, app, device or space. We reply in 48h with ideas + estimate.
📍 Shibuya 2-11-3, Tokyo 150-0002 — Lab + Café Kissaten 3535
Open Mon–Sat 10:00–19:00 JST
Open Mon–Sat 10:00–19:00 JST
Why TOIN3535?
✓ Fixed price, no surprises ✓ Weekly demos ✓ Senior team only ✓ 30-day free fixes ✓ English + Japanese